Over the last few months, I have been busy working with candidates who are preparing to find a new job. I have been reviewing Resumes and LinkedIn profiles, as well as working with candidates to workshop ideas on how they can change career direction or transition into a different industry. (You could insert the word ‘pivot’, a well-used buzzword right now!)
During this time, it has become evident that across a variety of industries and seniority levels, most of us find it a little hard to summarise our professional life in just a few short sentences – both on paper and in interview. I too can be counted in that number.
In my opinion, the ‘elevator pitch’ or 15-30 second personal brand summary, is one of the most overlooked starting points when it comes to changing careers, looking for a job or simply meeting new people.
Honestly, while working with amazing candidates during this strange time, it became evident that work-shopping your ‘elevator pitch’ increases your confidence, especially when it comes to a job search or entering a new industry. Sure, it seems a tad basic, but it really does work.
Sure, reviewing your ‘elevator pitch’ can be challenging. Where do you start when summarising yourself in just 15 secs or a few sentences? What do you say when someone asks you that open ended question ‘so what do you do?’. It is easy to freeze up. Do I talk about my job? Or the fact I have taken up running during Covid lockdown?
To begin, look at the bigger picture. Pour yourself a good cuppa, grab a notebook and start jotting notes to these questions:
- What you do for work?
- Why you love your job OR why you do it?
- What do you aspire to be professionally?
This should reveal your passion for what you do professionally as well as showcase your values. A great place to start.
Please connect with us to discuss jobs, interview preparation, potential career options or chat generally about the job market. We are happy to help where we can.
Recruitment in Digital, Marketing, Tech and Sales in New Zealand. analogrecruitment.co.nz